Modern Man: Aesthetic Trends & Treatments for Men
Gone are the days when aesthetic treatments were considered exclusively for women. At MPWR Aesthetics and Wellness, we're witnessing a significant shift as more men embrace self-care and aesthetic enhancements. This growing trend reflects a broader cultural change that recognizes looking and feeling your best isn't about gender—it's about confidence and well-being.
The Rise of Male Aesthetics: Breaking the Stigma
The aesthetics industry has seen a remarkable transformation in recent years. What was once whispered about is now openly discussed among men. The stigma that once surrounded male aesthetic treatments is fading as men recognize that taking care of their appearance isn't "de-masculinizing"—it's empowering.
As Brandon Mullen, founder of MPWR Aesthetics, observes from his extensive experience in the industry, "More and more men are gracing the treatment room, some slightly coerced by their partners initially, but returning of their own accord once they experience the benefits."
Why Men Are Embracing Aesthetic Treatments
Men are turning to aesthetic treatments for various reasons:
Spousal coercion: More men are seeking to look more refreshed and confident with more natural and subtle changes
The "Zoom Effect": Video calls have made us all more aware of our appearance
Relationship Milestones: Preparing for weddings, reunions, or dating
Aging Concerns: Addressing specific issues like hair thinning or facial lines
Self-Care Revolution: Recognizing that wellness includes looking and feeling your best
Popular Aesthetic Treatments for Men at MPWR
Neurotoxin Treatments for Men
Our approach to neurotoxin treatments for men differs significantly from our approach for women. I hate the term Brotox- it’s so… frat bro speak. Tox is tox regardless of gender, but men typically have:
Stronger facial muscles requiring different dosing
Different aesthetic goals (maintaining expression while reducing deep lines)
Preference for subtle results that preserve masculine features
Popular treatment areas for men include:
Forehead lines
Frown lines (the "11s" between brows)
Crow's feet that can be softened while maintaining character
Jaw area for TMJ issues
Hair Restoration Solutions
Hair thinning affects many men and can impact confidence significantly. At MPWR, we offer:
Platelet-Rich Fibrinogen (PRF) for Hair: Using your body's own growth factors to stimulate hair follicles, enhance thickness, and promote growth in thinning areas
Specialized Hair Products: Professional-grade formulations that address the specific needs of men's hair concerns- Toskani has some great products for hair regrowth!
Skin Treatments Tailored for Men
Men's skin is physiologically different—typically thicker, oilier, and with larger pores. Our treatments account for these differences:
Chemical Peels: Customized to address men's skin concerns like oil control, enlarged pores, and sun damage
Microneedling with PRF: Creating controlled micro-injuries while delivering growth factors for improved skin texture, reduced scarring, and overall rejuvenation
Facial Contouring and Definition
Many men seek to enhance or maintain masculine facial features:
Jawline Definition: Strategic filler placement to create a more defined, angular jawline
Chin Enhancement: Improving profile and facial balance
Mid-face Volume Restoration: Maintaining youthful contours without feminizing features
The Male Approach to Skincare
For many men, starting a skincare routine is the first step toward better self-care. If we’re starting off with no routine, I would start with two skincare products only. We could certainly sell you the entire MPWR Aesthetics Private line- but if you don’t put it on your face, then it’s worthless. We've found success with simplified but effective regimens:
Enzyme Cleanser- Gentle, sulfate-free cleanser with Papaya Enzymes and Salicylic Acid. Removes makeup and dead skin cells, brightening the complexion. Suitable for all skin types, it stimulates cell production and revives dry skin.
HA Collagen Boost: Specialized hydrating formula with multiple types of Hyaluronic Acid and proprietary Transepidermal delivery system. Features grape extract for antioxidant protection. Provides immediate and lasting hydration, promoting softer, smoother skin.
The MPWR Difference for Male Clients
At MPWR Aesthetics, we understand the unique concerns men may have when seeking aesthetic treatments:
Judgment-Free Environment: A comfortable space where men can openly discuss their concerns
Male-Specific Expertise: Understanding the anatomical and aesthetic differences that guide male treatments
Natural Results: Focus on enhancement that looks refreshed, not obvious
Efficiency: Treatments designed to fit into busy schedules with minimal downtime
Education: Clear information about what to expect before, during, and after treatments
First-Timer Tips for Men
If you're considering aesthetic treatments for the first time:
Start with a consultation: Discuss your specific concerns and goals without commitment
Consider starting small: Perhaps begin with a targeted skincare regimen or a light treatment
Ask questions: Understanding the process helps alleviate concerns
Know that discretion is standard: Your privacy and comfort are always respected
The Future of Men's Aesthetics
As the founder of MPWR Aesthetics, I've witnessed the evolution of men's aesthetics firsthand. What was once rare is becoming commonplace, and I anticipate this trend will only grow. The future of men's aesthetics isn't about feminization—it's about optimization, celebrating masculine features while addressing specific concerns.
Men are increasingly recognizing that self-care isn't self-indulgent—it's an investment in confidence, well-being, and putting your best face forward in all aspects of life.
Ready to explore what aesthetic treatments might be right for you? Schedule a judgment-free consultation at MPWR Aesthetics and Wellness by calling 724.201.9424 or visiting our Greensburg location.
MPWR Aesthetics & Wellness is Greensburg PA's newest beauty and wellness destination. Our goal is to provide aesthetic injectables in a safe and comfortable environment. We combine innovative aesthetic treatments with holistic wellness solutions to help you embrace your boldest, most radiant self.